Designs on Domination
ITALKRAFT’S GROWTH PLAN FORGES AHEAD WITH NEW WYNWOOD AND NYC SHOWROOMS, AND EXPANDED OPERATIONS IN FLORIDA, TEXAS, AND BEYOND.
Relentless in its pursuit of excellence and laser-fo- cused on growing its impeccable reputation as the premier choice for luxury Italian kitchens, baths, and closets, ITALKFRAFT’s expansion plans in South Florida and New York were developed with a strong emphasis on elevating its accessibility and service to the design community, and attention to their unique needs.
In its quest to be the foremost and most recognized name in the business, ITALKRAFT’s ambitious growth plans include the expansion of their Doral, Florida headquarters and showroom to more than 38,000 Sq. Ft., effectively tripling its current size and providing an expansive, interactive space for customers and partners to experience the company’s state-of-the-art and trans- formative home solutions.
In addition to showcasing its spectacular, custom-designed Italian kitchens, baths and closets, the company’s expanded Doral flagship will feature a complimentary workspace for ar- chitects, developers, and interior designers to meet with their clients. “With our cooperative workspace, ITALKRAFT’s aim is to offer design professionals a collaborative space to explore creativity with their clientele, within a catered and relaxed envi- ronment that provides inspiration and tools to excel,” says Alex Xakoustis, founder and owner of ITALKRAFT.
Building on its retail locations in Aventura, Ft. Lauderdale and Doral, ITALKRAFT’s immediate plans for South Florida include a new showroom in the stylish, artistic enclave of Wynwood, which is scheduled to open in early Spring of 2019. With its world-fa- mous graffiti-adorned walls, colorful murals, and open-air street- art installations, the area is a premier destination for art, fashion, and innovation. The neighborhood is also attracting a wide vari- ety of creative-minded businesses and has sparked a new wave of mixed-use residential projects.
ITALKRAFT’s Wynwood showroom will be nestled among several high-profile development projects. Among these, the Bradley by Related Companies, with interiors designed by music and style icon Lenny Kravitz’s firm, Kravitz Design, will boast stun- ning ITALKRAFT kitchens and vanities. Just minutes away from Wynwood, a number of developments including Wood Partners’ Midtown 8, Melo’s Aria on the Bay, and Related’s Hyde Midtown, will feature magnificent ITALKRAFT custom kitchen, bath and closets solutions.
An important milestone in ITALKRAFT’s expansion plan is the upcoming opening of its first New York City showroom in the bustling Flatiron neighborhood, which is known for its striking architecture, and profusion of tech companies, high-end design and home furnishing retailers. The ground floor storefront, locat- ed at 15 West 20th Street, will be transformed into a state-of-the art showroom featuring ITALKRAFT’s signature custom-designed Italian kitchens, baths and closets, is scheduled to open this Win- ter. The design idea for this distinctive space is New York meets Italy, where old world artisan craftsmanship comes together with sleek, contemporary design.
ITALKRAFT’s working model is to be extremely involved with developers and designers. The company strives hard to get involved at a very early stage, often providing input on overall design. Taking this model to New York, ITALKRAFT’s Flatiron showroom will be an interactive work space, with a beautiful con- ference room and exquisite kitchens featuring large islands and cooperative areas. “We build a bridge between the developer and designer, getting involved early in the project to build the bridge in the right way – without logistical difficulties or out of control costs,” says Tal Grunberg, SVP of Business Development at ITALKRAFT. “This is our point of difference – we work hand in hand with design teams and developers, bringing our knowl- edge of manufacturing as well as what materials and details will deliver exceptional luxury, functionality and cost efficiency.”
The new Flatiron showroom will place the brand front and cen- ter among the foremost design professionals and most selec- tive residential customers in the world, extending ITALKRAFT’s visibility beyond their extensive partnerships within the NY de- velopment arena, and marking an important milestone in the company’s history and ambitious growth plan. “Being a national company that is doing business all over the U.S. and abroad, the natural next step to becoming a major player in the market is to have a retail presence in New York, and that is happening now,” added Grunberg.
The company’s high-profile development projects in the New York metro area include Carmel Partners’ The Dutch at 118 Ful- ton Street in Manhattan’s financial district, a 63-story, fully glass- clad apartment tower, Shah Capital’s 30 Morningside Drive in Morningside Heights, and the recently finished Ellipse luxury res- idences in Jersey City by LeFrak. These high-end rental projects will all feature custom kitchens and baths by ITALKRAFT.
With the prestigious reputation that precedes them, vast in- dustry experience, and demand for delivering an exceptional product, ITALKRAFT’s New York showroom opening is highly anticipated. The company’s retail footprint in the Northeast also includes Washington DC, where ITALKRAFT has quickly made an impeccable name for itself working with a variety of strategic de- velopers and recently opened a scaled-back retail showroom to serve this growing market, which can be visited by appointment.
ITALKRAFT’s future plans include establishing a retail presence in Texas, where the company is working on high-profile proj- ects including Amli’s Fountain Place, a 60-story rocket-shaped skyscraper in Dallas, as well as Hanover’s Blvd Place and Wood- branch’s Market Square Tower in Houston. Another focus of its growth strategy is expansion into California, where ITALKRAFT is currently working on high visibility projects that include Carm- el Partners’ Cumulus, the mixed-use complex rising next to the Expo Line’s La Cienega/Jefferson Station in Los Angeles, and Hanover’s Mission Gorge luxury apartments near San Diego’s historic Downtown Gaslamp district.
With its increased retail presence in South Florida and New York, rapid growth progression, and plans for expansion into Texas, California and beyond, ITALKRAFT is well positioned for continued success. It’s flawless reputation as the premier choice for luxury Italian kitchens, baths, and closets, and firm commit- ment to be an invaluable resource and partner to the developer and design community, set it far apart from rest and firmly on course to become the most recognized name in the business.
