THE HUMAN LUXURY OF MARBLE

ELEVATING STONE TO A FINE ART

With palettes of color- mixing into abstract patterns that embed in sacred geometry configurations of an infinite variety, stone is the creation of the divine. Between the verbal and visual, the continuous imitation of each individual slab’s beauty remains the geological rhythm of origin in the listener’s ears.

“The true work of art is but a shadow of the divine perfection.” – Michelangelo

“Regardless of where I am, I am always cognizant of sound and my ears are always tuned in with what is playing in the background. You first need to start with the search, keeping your eyes peeled, at all times, non-stop. Otherwise, you might miss the most beautiful piece of unique stone or song.” – Vinny Tavares

Elevate experiences the art of stone with Aria Stone Gallery. The constant pursuit of the perfect slab is what defines Aria Stone Gallery as a unique and leading stone boutique throughout the world.

Galvanized by an installation called Slow Art that was exhibited at the National Museum in Stockholm; in which applies the theory that Slow Art refers to the history, pedigree and the conscious use of the materials in art work, the creator of Aria was eager to apply these concepts to the stone industry and design world. In Aria’s case, it’s about a piece of art that nature has created over centuries to mature. Another branch of this phenomenon is Slow Travel, which encourages the seeker to soak into an environment and immerse them into the experience.

Prioritizing the display of their preferential collective, the climate of gallery is set up to fully engage in the depth of each stone’s allure. Vice President of Aria, April Graves shares, ” I believe a successful business is one that is creative in establishing semiotic brand associations through sensory engagements and creates business that disrupts traditional marketplaces. We wanted to create a museum-like atmosphere that would force people to concentrate on a single piece rather than zoom by, fighting the desire to graze and instead diving deep, discovering the intricacies of a particular slab and hopefully resulting in an emotional connection to one of our stones. ”

Vinny Tavares, Owner and Founder tunes in, “At Aria, we pride ourselves on quality. Our hand-selected, curated collection is truly one of a kind, showcasing the rarest stone from the most exclusive quarries in the world. Unlike stone suppliers that carry a pre-determined stock list, regardless of the slab’s quality, we only carry what the industry considers to be the highest quality slabs. This industry coined “first quality slabs” ensure the structure, size, color richness, and vein composition is second to none. As one of the strictest importers in the United States, we only source materials that are considered a 9 or 10 on the quality scale. Stone of this caliber makes up a very small percentage of all natural stone quarried in the world. From the quarry to your door, giving you the very best in what Mother Nature has to offer.”

Much like buying a diamond, stone is evaluated for its color, content, clarity, and consistency with consideration of how the vein structures lend to book match veining. Quarries go through bad phases (yielding undesirable blocks) and they often face regulatory issues, all of which restricts the fine buying or what Tavares calls the “pursuit of the perfect stone. The good thing about natural stone, though, is that new quarries are always being discovered, new blocks are constantly being processed, and you never know when the most dramatic slab is about to be cut. Traveling to the most sought out quarries in the world from remote places in Brazil, Africa, and the Middle East to acquire the rarest of pieces, Aria’s brand values are Wordly, Transparent, Luxurious, and Educational, striving to be an informative resource in the industry while providing a transparent business model.

With today’s increased use of natural stone in applications, such as granite countertops, stone has become commoditized. Builders throughout the country advertise granite as a standard feature in entry-level homes and as a result, a wide swath of America has been able to enjoy something that, until recently, has been associated with luxury and exclusivity. April declares, ” Aria Stone Gallery was born with the intent to revert this trend of under appreciating stone and help its customers discover the uniqueness and beauty of this natural wonder, from incorporating book-matched slabs into the overall design of the space, to the use of rare materials, to promoting different stone applications beyond countertops or vanity tops. This is why we are excited to partner with Italkraft. Their European aesthetic coupled with their superior craftsmanship and unique product offerings, create another level of high-end, luxurious designs which blend beautifully with our high-quality, rare materials. Exceeding beyond a client’s expectations, we are in sync with a brand that has a forward thinking approach, making this a perfect fit.”

“The importance of how stone is curated and hand- selected from a quarry, rather than getting commodity is quintessential in design. Marble adds a different dimension of art. Book match is always in and very special, unique and one of a kind.” – Partner and Senior Designer of Italkraft Aventura, Andrea Subotovsky

Revolutionizing the industry once again, Aria Stone Gallery launched the most authentic e-commerce platform allowing consumers to purchase straight from the source. “The demand within the industry became apparent when consumers around the country began inquiring about our offerings and materials which gave birth to the idea for the digital storefront. We were the first true gallery format stone showroom that offered transparent pricing and now we are the first to bring that concept online”, remarks Vinny. Each material features professional, color matched photography from the exact bundle of current inventory. Full slab, detail, and book matched views provide a complete overview of materials. A live chat, concierge service feature is also available online.

Connect with mother earth and take a once in a lifetime excursion which gives clients, interior designers and developers to experience a behind-the-scenes process of hand-selecting stone with Vinny Tavares.

Divulge in the region from which the stone is sourced, and enrich in the history, culture, and cuisine.

Aria Stone Gallery – “Provoking the imagination, challenging the status quo, and expanding perception.”

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